Mimi Hashemi
Mimi Hashemi has more than twenty years experience in marketing, public relations, and new business development. With particular emphasis on campaigns and events to increase corporate exposure and identity, she has a very successful track record in leading key publicity campaigns and marketing programs. She is currently the Director of Marketing and Communications for TART Marketing
Her writing experience includes creating seminars, lectures, and workshops, television and radio scripts, press releases, collateral materials (brochures, catalogs, newsletters, press kits), business plans and copy-writing for a wide range of diverse clientele.
Her short stories and articles have been published on a variety of websites and in many popular magazines and she is at work on her second novel.
Latest Articles
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Advertising Mistakes to Avoid
There are specific mistakes that many business owners tend to make. Avoid these mistakes when planning your next ad campaign.
Dec 29, 2008
- Mimi Hashemi
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How to Write a Winning Speech
A good speech is one that audiences will remember, repeat and respond to. By following these steps, you can write and present a successful speech.
Dec 28, 2008
- Mimi Hashemi
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How to Plan a Publicity Event
Skillful planning along with focused publicity efforts prior to your event can often determine its success.
Dec 15, 2008
- Mimi Hashemi
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Smart Tradeshow Follow Up
The close of the tradeshow doesn't mean the work is over. Follow up is where the sales are made, but follow up is where many tradeshow exhibitors fall short.
Dec 13, 2008
- Mimi Hashemi
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The Five Most Common Direct Mail Mistakes
Direct marketing is a good way for your business to develop and maintain relationships with clients, customers and potential customers.
Dec 8, 2008
- Mimi Hashemi
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Creating a Marketing Plan
A marketing plan may include marketing objectives, strategies, brand positioning, messaging and public relations activities.
Dec 1, 2008
- Mimi Hashemi
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Successful Email Marketing
In order for an email campaign to be successful, recipients must actually read your email. With effectively written content, email marketing results can be considerable.
Nov 23, 2008
- Mimi Hashemi
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Ten Ways to Improve a Press Release
Press releases are an important element to a successful marketing strategy and one of the most cost-effective ways to build credibility.
Oct 14, 2008
- Mimi Hashemi
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Top 5 Press Kit Must-Haves
The goal of a press kit is simple: to generate enough interest so that the media and potential customers remember you and want to know more about you.
Oct 4, 2008
- Mimi Hashemi
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Free Marketing Ideas
Some of the best marketing ideas are not only no cost and low cost, but can be much more effective than traditional marketing.
Sep 5, 2008
- Mimi Hashemi
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